As consumers have begun to tune out traditional marketing tactics, small businesses have been forced to learn new ways to create demand. Smart business owners have learned to focus on gaining market share through attraction rather than promotion. Simsbury Chamber of Commerce is hosting a FREE workshop that will teach businesspeople the basics of inbound marketing to drive sales.
The workshop will take place on Wednesday, May 2, 2018 in the Program Room at Simsbury Public Library from 5:30 to 7:30 P. M.
Inbound marketing is a holistic, data-driven approach to marketing that attracts and converts people and other businesses into customers. Companies that truly understand how this works are increasing market share.
Co-hosted with the library and the local SCORE chapter, the workshop will be led by Jeffrey Cohen, VP of sales at ImageWorks, LLC, a producer of independent small business commercial films.
For more information or to register, visit the Events Calendar on the Simsbury Chamber of Commerce website, simsburycoc.org, or call the Simsbury Chamber of Commerce office at (860) 651-7307.
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