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John Cronin CEO of JOHN’S CRAZY SOCKS! Spreading Happiness One Pair of Socks At A Time!

Article by Joanna Buoniconti, Staff Writer

Would you pursue your dreams if you were not afraid of failure? Wouldn’t

everyone? And would the world be better off if we did? Everyone has a dream

buried deep inside their soul. But the conquering of fears, is what separates the

dreamers from people who are successful while doing what they love! For the

younger generation, it is frightening to take risks early on in their career field.

But the best cure for fear is to channel it into something that you are passionate

about. The founder of the well-established John’s Crazy Socks , John Cronin, has

had to overcome a lot of adversity in his life, due to having Down’s Syndrome, but

he made the decision to not let his fear stop him. And it’s safe to say that he has

not looked back since then. Now, John is fulfilling his dreams of spreading

positivity and happiness to individuals across the globe through every pair of

socks that are sold!

Similar to that of all good business moguls, the idea for John’s Crazy Socks came

about sporadically. John was due to graduate from high school in June 2017, and

in the fall of 2016 he began to explore his options for after graduation. Looking

around, John wasn’t really fond of any of the options that he saw. Coincidentally

at the time, John’s father, Mark Cronin, was doing start-ups for various online

companies; and John, having the good entrepreneurial spirit that he does,

approached his father about starting their own business venture together.

John came to his father with multiple ideas for their company. “The first one that

he suggested was a fun store, we still really have no idea what a fun store is.”

Mark recalls with a chuckle. “John came up with another idea, which was to start

a food truck. He got the idea from the movie Chef, starring Jon Favreau, it’s about

a father-son team starting a food truck, and he liked that idea. But we ran into a

problem…[we can’t cook.]” John sheepishly adds.

From the brief excerpt of dialogue above, you can get a sense of John and Mark’s

dynamic relationship. If two people were ever destined to launch a company

together, without a doubt, it is these two. For most people, going into business

with a parent would be nothing but shy of a disaster; but John and Mark’s

relationship is so pure and charismatic, they truly consider themselves to be their

other’s best friend. Their enthusiasm for their project and for working with each

other was equally apparent as it was inspiring. They truly want to spread as

much positivity into the world as possible, and the heart of their company is

them. When you look at it that way, they couldn’t help but succeed!

Why did you choose socks?

John had always been a collector of funky and colorful socks, so much so, that

before they started the company John and Mark would often spend hours driving

around looking for colorful socks. When he approached his father with the idea

of starting a sock company, it was destiny in its truest form!

When asked whysocks specifically, John states, “I wore crazy socks my entire life. They are fun, colorful and creative. They let me be me.” Part of their success is largely due to

the positive essence of the company’s image, but also thanks to word of mouth

from their large following and media coverage. Furthermore, the positive

response that they received so early on enabled them to grow very quickly and

has now given them the title of being the largest sock company in the world (they

sell over 1900 different pairs)!

On the website, their mission is one of the first things that your eye is drawn to. It

reads: ” Spreading happiness through socks.” Which, in knowing both of the

owners, I can attest wholeheartedly to the fact that they take the mission

extremely personally. There are a lot of companies out there who fail to take

their mission to heart in the same extent that John’s Crazy Socks has. As a strictly

online retailer, they use primarily e-commerce, but it has not stopped them in

any way from being regarded as a top social enterprise.

Mark, handles the business aspects of the corporation, and is very proud of what

it has morphed into within the last year and a half. They employ 30 individuals,

18 of which have a various disabilities of their own. They are trying to end the

stigmatism that disabled individuals do not belong in the workforce, by setting a

new precedence for all companies far and wide!

John truly has a heart of gold when it comes to connecting with his audience and

giving back. He doesn’t take any of the opportunities that he’s been given for

granted, and remains very humble in spite of his superstar status! Being the face

and spirit behind a million dollar corporation definitely has its advantages. His

favorite things about having his own company is his ability to give back to a

community that has lifted him up.

How do you remain so connected to your consumers with being a primarily

online retailer?

Along with making videos and doing speaking engagements, John does a lot of

fun things to help promote his business. For every purchase that comes in, John

hand writes a thank you note and includes a piece of candy. Additionally, they

make home deliveries to people in the areas surrounding Huntington, NY; which

is where he resides.

John being the true entrepreneurial role model that he is, has made it a priority

since the company’s launch to donate five percent of the company’s profits to a

charity of his choice. His favorite is the Special Olympics, an organization

that gives opportunities to kids and teenagers who have intellectual disabilities,

such as Downs Syndrome, to prosper developmentally through physical exercise

and building teamwork with peers. This charity has played a vital role in

allowing John to grow and become the man that we all know and love today!

On their website, the corporation has a whole plethora of socks pertaining to

Special Olympics. John wears multiple hats within the company, one, that people

often aren’t privy to, is that he designs several of the socks himself. All the socks

that they make are made in the United States, but they also get most of their

inventory from other companies that are located in various parts of the world.

Besides being a hard worker and an entrepreneurial mastermind, John is an

average twenty-year-old man. His favorite color is blue and he enjoys spending

time with his family and friends, especially his dad. In his free time, he loves

going to baseball games and going to the movies, his favorites are Mamma Mia 1

and 2. John is also a music buff, and savors singing in his breaks at the office. And

at the rate that he’s going, who knows, maybe we’ll see John’s name in big lights

one day!

A big animal lover, John is too busy at the moment to have any pets. But he

dreams of owning a Bison one day. Which would not be a pet that you could

necessarily cuddle with, but you definitely wouldn’t have to be worried about

your home being broken into. That is, if you could find a way to fit it into an

apartment…

John’s Crazy Socks is a company that I hope will create a standard for many more

companies to follow. John wanted a job, so he found a way to create one for

himself. Their mission in the workplace was to give opportunities to people with

intellectual disabilities and to create a new standard for diversity and acceptance

within the workplace. A disability does not rob people of their ambition, if

anything, it forces them to work harder towards attaining their goals. And in the

workplace, disability is not something that should be feared but rather

celebrated. John has Downs Syndrome, but that hasn’t stopped him from

achieving anything that he sets his mind to, in his words: “I have Down’s

Syndrome, Down’s Syndrome doesn’t hold me back!”

Someone’s enthusiasm and perseverance in a quest for their dreams is nothing

short of inspiring to bear witness to. Fear is not something to be given into,

instead it should serve as a motivating force. What would the world be like if

John had not been courageous enough to follow his heart and start his own

company? For one, the world would be a lot less of a colorful place and we would

be deprived of the best socks known to man! John was put on this earth for a

reason, as is everyone else. Creativity and capability know no bounds, and the

sooner we all realize this, the better off the world will be!

For all of your future crazy sock needs, visit johnscrazysocks.com

 

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